automotive Color System
BMW's website is automotive engineering made visual — a design system that communicates precision, p...
BMW's website is automotive engineering made visual — a design system that commu...
Bmw uses #ffffff as the primary accent for interactive elements
Carefully selected 6 colors for automotive applications
Clean, minimalist approach with purposeful color usage
#ffffff
`--site-context-theme-color`, primary surface, card backgrounds
#1c69d4
`--site-context-highlight-color`, primary interactive accent
#0653b6
`--site-context-focus-color`, keyboard focus and active states
#262626
Primary text on light surfaces, dark link text
#757575
`--site-context-metainfo-color`, secondary text, metadata
#bbbbbb
Tertiary text, muted links, footer elements
/* Bmw Color System */
:root {
--bmw-pure-white: #ffffff;
--bmw-bmw-blue: #1c69d4;
--bmw-bmw-focus-blue: #0653b6;
--bmw-near-black: #262626;
--bmw-meta-gray: #757575;
--bmw-silver: #bbbbbb;
}
/* Example usage */
.bmw-button-primary {
background-color: var(--bmw-pure-white);
color: #ffffff;
border: none;
border-radius: 8px;
padding: 8px 15px;
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