enterprise Color System
Airbnb's website is a warm, photography-forward marketplace that feels like flipping through a trave...
Airbnb's website is a warm, photography-forward marketplace that feels like flip...
Airbnb uses #ff385c as the primary accent for interactive elements
Carefully selected 8 colors for enterprise applications
Uses negative letter-spacing
#ff385c
`--palette-bg-primary-core`, primary CTA, brand accent, active states
#e00b41
`--palette-bg-tertiary-core`, pressed/dark variant of brand red
#c13515
`--palette-text-primary-error`, error text on light
#b32505
`--palette-text-secondary-error-hover`, error hover
#460479
`--palette-bg-primary-luxe`, Airbnb Luxe tier branding
#92174d
`--palette-bg-primary-plus`, Airbnb Plus tier branding
#222222
`--palette-text-primary`, primary text — warm, not cold
#3f3f3f
`--palette-text-focused`, focused state text
/* Airbnb Color System */
:root {
--airbnb-rausch-red: #ff385c;
--airbnb-deep-rausch: #e00b41;
--airbnb-error-red: #c13515;
--airbnb-error-dark: #b32505;
--airbnb-luxe-purple: #460479;
--airbnb-plus-magenta: #92174d;
--airbnb-near-black: #222222;
--airbnb-focused-gray: #3f3f3f;
}
/* Example usage */
.airbnb-button-primary {
background-color: var(--airbnb-rausch-red);
color: #ffffff;
border: none;
border-radius: 8px;
padding: 8px 15px;
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